Bespoke contract furniture can mean many things, from foams and fillings to the type of material used to cover dining chairs, to table pedestal colours and chair leg stain. This level of control over the look and feel over fixed and loose furniture means that the interior of the venue can be kept in line with the overall brand identity of the business – something that matters more than many people might realise.
We’re all familiar with the rustic wood and earthy coloured interior of Nandos, the purple of Premier Inn and the red and white of Santander bank. Just a few different examples of a brand being continued into decor – when you walk into any establishment owned by these companies, you know exactly where you are and this breeds trust. You know what sort of service and experience you will be getting.
High end restaurant furniture is never cheap and plastic-y, a vegan cafe wouldn’t use leather chairs, McDonalds doesn’t furnish its restaurants with crushed velvet sofas – it’s all about brand identity and what the target audience expects. This is the importance of bespoke design and ensuring that the furniture selected for a project is the right fit in terms of size, material, colour and style.